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Every piece connects to one of the six pillars. Built to be worn on the days that ask something of you — not folded in a drawer.

Foundation

Foundation Tee

$28

Heavyweight cotton tee with the CM crown mark and the Built Under Pressure line. Made to be worn to work, to the gym, and to the days that ask something of you.

Colorway (required)

Size (required)

Ships within 3–5 business days. Sizes run true to a standard unisex fit; measure your favourite tee to compare. Shipping is calculated at checkout and sales tax is not collected.

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Discipline

Concrete Hoodie

$55

Fleece-lined hoodie with an embroidered crown. Built for early mornings, cold job sites, and the hours nobody claps for.

Colorway (required)

Size (required)

Ships within 3–5 business days. Sizes run true to a standard unisex fit; measure your favourite tee to compare. Shipping is calculated at checkout and sales tax is not collected.

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Leadership

CM Crown Cap

$25

Structured cap with the CM crown in gold thread and an adjustable strap for a clean fit.

Colorway

Option

Ships within 3–5 business days. Shipping is calculated at checkout and sales tax is not collected.

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Selected: Black / Gold · One size adjustable

Resilience

Stay Concrete Bottle

$24

Insulated stainless steel bottle with the brand mark. A small, repeated act of taking care of yourself.

Colorway

Option

Ships within 3–5 business days. Shipping is calculated at checkout and sales tax is not collected.

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Selected: Matte Black · 24 oz

Purpose

Built Different Band

Silicone wristband stamped with Built Under Pressure. The lowest-cost way to carry the reminder.

Colorway (required)

Ships within 3–5 business days. Shipping is calculated at checkout and sales tax is not collected.

Online ordering opens shortly

We are completing the payment handoff before accepting orders. No payment will be taken until checkout is fully available.

Ordering and shipping

Checkout is handled securely by Stripe and your shipping address is collected during payment. Automatic sales tax is not applied, so the price shown is the amount charged before shipping. We confirm each order by email as it is packed.

Orders

Shipping, returns and order help

Unworn items can be returned within 30 days. Damaged or incorrect items are replaced at our cost.

Orders & shipping FAQs Contact support